Grown Up Digital: How the Net Generation Is Changing Your World

Grown Up Digital How the Net Generation Is Changing Your World SELECTED AS A BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived Are you ready for it Chances are you know a person between the ages of and You ve seen them doing
  • Title: Grown Up Digital: How the Net Generation Is Changing Your World
  • Author: Don Tapscott
  • ISBN: 9780071508636
  • Page: 196
  • Format: Hardcover
  • Grown Up Digital: How the Net Generation Is Changing Your World
    SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived Are you ready for it Chances are you know a person between the ages of 11 and 30 You ve seen them doing five things at once texting friends, downloading music, uploading videos, watching a movie on a two inch screen, and doing who knows what on Facebook or MySpace They re tSELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived Are you ready for it Chances are you know a person between the ages of 11 and 30 You ve seen them doing five things at once texting friends, downloading music, uploading videos, watching a movie on a two inch screen, and doing who knows what on Facebook or MySpace They re the first generation to have literally grown up digital and they re part of a global cultural phenomenon that s here to stay.The bottom line is this If you understand the Net Generation, you will understand the future If you re a Baby Boomer or Gen Xer This is your field guide.A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a 4 million private research study New York Times bestselling author Don Tapscott has surveyed than 11,000 young people Instead of a bunch of spoiled screenagers with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.Grown Up Digital reveals How the brain of the Net Generation processes informationSeven ways to attract and engage young talent in the workforceSeven guidelines for educators to tap the Net Gen potentialParenting 2.0 There s no place like the new homeCitizen Net How young people and the Internet are transforming democracyToday s young people are using technology in ways you could never imagine Instead of passively watching television, the Net Geners are actively participating in the distribution of entertainment and information For the first time in history, youth are the authorities on something really important And they re changing every aspect of our society from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.The Digital Age is here The Net Generation has arrived Meet the future.
    Grown Up Digital: How the Net Generation Is Changing Your World By Don Tapscott,
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    About " Don Tapscott "

  • Don Tapscott

    Don is one of the world s leading authorities on innovation, media, and the economic and social impact of technology and advises business and government leaders around the world In 2011 Don was named one of the world s most influential management thinkers by Thinkers50 He has authored or co authored 14 widely read books including the 1992 best seller Paradigm Shift His 1995 hit Digital Economychanged thinking around the world about the transformational nature of the Internet and two years later he defined the Net Generation and the digital divide in Growing Up Digital His 2000 work, Digital Capital, introduced seminal ideas like the business web and was described by BusinessWeek as pure enlightenment Wikinomics How Mass Collaboration Changes Everything was the best selling management book in 2007 and translated into over 25 languages.The Economist called his newest work Macrowikinomics New Solutions for a Connected Planet a Schumpeter ian story of creative destruction and the Huffington Post said the book is nothing less than a game plan to fix a broken world Over 30 years he has introduced many ground breaking concepts that are part of contemporary understanding His work continues as a the Chairman of Moxie Insight, a member of World Economic Forum, Adjunct Professor of Management for the Rotman School of Management at the University of Toronto and Martin Prosperity Institute Fellow.


  • A Net Genner on the Net Generation.I ll admit, I didn t read this book cover to cover I spent about 3 hours reading it, which probably means that I read about half and skimmed the rest This speaks both to the book s strengths and its weaknesses On one hand, the book is clearly organized, with three levels of subtitles within the book making skimming much efficient On the other hand as a member of the generation that Tapscott is trying to describe, at least 60% of the information is intuitive to [...]

  • I m so glad that Don Tapscott is Canadian Knowing that he s a local expert and is so prescient in his thinking made this book an even enjoyable read I actually listened to it on audiobook through Audible This is one of those books that caught my attention 4 years ago when it first came out 2009 but I was only ready to read it now Tapscott calls the current generation of students in high school The Net Generation and describes them as valuing these eight norms freedom, customization, scrutiny, i [...]

  • It was ok for a while Not really what I was looking for I felt the author used too many personal ancedotes to emphasize his points While they were good, it felt like a parent bragging on his children once too often This book didn t offer me any information that I had not already read on my own It would be good for someone who is clueless about today s kids and is willing to learn from it.

  • Very lengthy This book is packed with all sorts of good info stats, graphs, etc from a multi million dollar survey but is clearly lacking something The premise of the book is good the 8 defining characteristic of the Net Generation but it sometimes gets a little too repetitive Summary Fun facts and stats but nothing all that new is presented.

  • There is some interesting social analysis of how the Internet has affected the way of life for younger generations as compared to older generations who are distant from the Internet.

  • This book gives me a good insight of how using web 2.0 to enable lots of new activities and trends It also explicitly states that web 2.0 has changing the world we are living.

  • Muy recomendable, pero lamentablemente ya se encuentra muy desactualizado cuando constantemente se hace referencia a plataformas como MySpace o Blackberry De ah en m s, muy interesante y educativo.

  • This book is really easy and fun to read and offers a broad overview of technological and economical impact of the Net generation author s wording , meaning the young people born from the mid 80 s and later who grew up with regular usage of digital media e.g the internet It is illustrated with quite a number of interesting graphics and charts plotting media related statistics So this book may gives new insights to people who were born before the 80 s.I read the book than half now and I don t fe [...]

  • I picked up this book on a recommendation at a conference, and it has been both thoroughly enjoyable and informative Tapscott talks about the generation of people born between about 1978 and 1997 as the Net Generation because they were the first to have many of the technologies that are a way of life from their earliest memories Heavily supplemented with research, the book came across as a guide to the Net Generation s behaviors, motivations and frames of reference The book is split into three s [...]

  • I find what I have read of Tapscott s writing part of Wikinomics and this entire book overly expository He seems to go into minute detail about topics and state things over and over again In this book, he explains who the net generation millenials are, what their lives are like, what they care about, and how they will change the world.Since I am on the upper end of the net generation, I am well aware of most of these points, and reading them over and over again in this book seems almost like a c [...]

  • Thoughtful decoding of the Net Generation In 1997, Don Tapscott wrote Growing Up Digital, an extensively researched inquiry into how growing up immersed in digital technology changed a generation Now, he returns to this question, exploring what has happened as that generation and its technology have matured Tapscott addresses numerous concerns and delves into accusations commonly voiced about this New Generation He generally finds that the insults are without merit In fact, he is almost a cheerl [...]

  • This is the sequel to Tapscott s Growing Up Digital He is an academic so you can trust that he did some work on statistics Unfortunately, this book is old in technological terms Still it has great value in explaining the current generation those nasty entitled kids to the boomers who are still in charge Bottom line they think differently and if you want to get full value from them it is you who will probably do the most changing They are collaborators not competitorsThey love to innovate but hav [...]

  • Interesting book well written and interesting, provocative ideas and anecdotes I think, however especially after conducting a pilot research project and reading many other studies that Tapscott and others, such as Marc Prensky oversimplify the situation Yes, many members of the Net Gen have grown up with technology and use it for many things in their day to day life, but so do many older people many who actually invented the technology that Net Geners use Study after study show that Net Gener s [...]

  • Loved this book This is Don Tapscott s 2009 follow up to his 1997 Growing Up Digital The Rise of the Net Generation , which for me means I don t have to read the earlier book Tapscott offers fantastic insights into the psyche of the Net Generation otherwise known as Generation Y I can totally relate to everything he has written here and I exhibit the 8 Net Gen norms 1 Freedom 2 Customization 3 Scrutiny 4 Integrity 5 Collaboration 6 Entertainment 7 Speed 8 Innovation so I must be a Net Gener in m [...]

  • Tapscott continues his unshamed boosterism of those damn kids who are going to use their technogical and social skills to outcompete my generation into oblivion We should be happy about this Seriously, I am awed and sometimes a little scared at what people five or years younger than me can do I m lucky, I was born into the beginning of the personal computer revolution to parents who saw the future coming, and I m still running hard trying to keep up That s a little daunting but it s also amazin [...]

  • Another excellent book by Don Tapscott Book discuss how Net Generation or Generation Y changes education, marketing, recruiting, management and even family balance Changes happen with help of Internet, mobile devices, web 2.0 sites and social computing Especially, because new generation of users are not focused on technology, but on collaboration Technology is just an enabler, not interesting per se.This quote from the book may summarize the message Eight characteristics or norm, describe typica [...]

  • I really enjoyed this book and highly recommend it Even though I already knew a lot about the info in the book, I did still pick up some interesting new stuff I didn t grow up with computers and video games My childhood was mostly spent outside, playing with my friends How times have changed Tapscott calls the parents of today helicopter parents as they hover over their children and are afraid to let them go outside to play So, rather than wanting to get out of the nest asap, the kids have been [...]

  • What I learned from this book I learned that the net generation is smarter than we ve been led to believe I learned that parents are now leaning on their children for digital and social media education therefore changing family dynamics unlike never before I learned that if you are 30 years old or younger you have been raised in digital age, and therefore never subscribed to a newspaper Don Tapscott showed me how the brain of the Net Generation processes information, the seven ways to attract an [...]

  • NetGeners Generation Y get a bad rap They re actually poised to change the world for the better Their social behavior brings transparency to corporate dealings and forces them to develop better products and services In their personal lives, they are very attached to their parents because they ve been raised as family partners and respected for their opinions as opposed to previous generations hierarchical family structures For this reason, most are very comfortable moving back home after graduat [...]

  • The premise of this book is good The author presents some salient points and a clear view of the net generation.However the execution of this book, the actual writing, is extremely tedious The book is almost 400 pages Eleven chapters and an introduction The introduction raises a dozen or so points that the author will explore in later sections of the book.In each chapter he pick a half dozen or so points and discusses them This means that the author in needlessly and endlessly repetitive Each ch [...]

  • Very interesting book if you are older than 31 to help you understand the reasons why the Net Generation is always connected and online Full of positive opinions about the generation now 11 31 years old and the powerful voices they are developing to use Web 2.0 to influence companies, governments, schools and institutions to be transparent, forthright, accountable and demonstrate a concern for people and the world Held my interest and helped me understand, as an individual just older than this g [...]

  • Tapscott provides fascinating insights to the world of NetGeners The book is hard to put down I see faces when I read his descriptions of various generations I see my parents learning how to navigate on Facebook I see my sister and best friends texting on their smartphones, oblivious to everyone else, during dinner I see my 15yo brother and the fluid ease with which he plays online games, chats on Skype with friends across country, and upload his own gaming cheat sheet videos on YouTube all at t [...]

  • Book covers the digital generation, defined as anyone under 30, and the perceptions about them and their perceptions about the world around them Interesting point of view, though at times the auther takes a position and doesn t let the data speak for itself In some cases he even contradicts the available data and uses his children s experience as a way to make a counter point At it s best the book raises important points eductaion system failures, exacerbation of the have have nots in society, a [...]

  • Grown Up Digital How the Net Generation is Changing Your World by Don Tapscott is based on the findings of a 4 million private research study of 8,000 young people in 12 countries Tapscott characterizes tech savvy youth born between 1978 and 1994 by the strengths inherent in their collaborative, connected, passionate approach to life Cautioning baby boomers and gen Xers to think twice before condemning behavior that appears distracted or immature, he explains the work habits of the net generatio [...]

  • great insight on how digital space is shaping net gen psyche, its impact on their surrounding environment and some tips on how to unleash the potential of these so called slackers loved the sections on how the family dynamics are changing with the net geners playing a central role breaking down old world thinking parents always know best on everything not to mention role reversal in schools where students are the new yodas the author did get a bit tedious and repetitive forcing me to skip overa [...]

  • Top 5 things I learned from Grown Up Digital and that I think I buy 1 Worrying about TV with my kids is a waste of time older kids no longer really watch TV, particularly as a distinct activity 2 Tapscott is still pretty starry eyed about things like multitasking and being on games FB whatever at work, which probably speaks to his work than work in general 3 Customization is where I, a Gen Xer, resemble a Boomer I don t care that I can pick my own background, so much I just want it to work I ge [...]

  • Since I m a part of the Net Generation this is something that interests me From the outset, however, I felt like it was a manual for Boomers Gen Xers to read, and I was looking in as an outsider For the first time reading a Gen Y kind of piece, didn t feel it accurately portrayed my Generation, even though Tapscott backed up his arguments with facts taken from surveys from a variety of places and acknowledged arguments from critics it just all seemed too much of a positive look for the generatio [...]

  • Really interesting book so far I m on chapter two It is written for the generations before mine, the boomers and generation X I thought it would be interesting to read this take on my own generation It is a bit repetitive, especially the introduction and chapter one Chapter two has proven to be a bit varied and I expect the rest of the book to get better Yup, very interesting, it kept me up until 2am last night until I finally had to go to sleep before I messed up my schedule too much lol.

  • I couldn t even finish this one I could only get through the first 100 pages of this A lot of his material was outdated, some of it was apocryphal, and most of it was downright irritating It s all about the generation of people that have grown up with the Internet and how wonderful they all are at multi tasking and blah blah blah vomit The man referenced his previous works at least a dozen times in the first fifty pages, and he repeated things quite a lot Sometimes you just have to put the Kool [...]

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